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Olaplex Falls Out of Favor on Wall Street

Stock price takes a pounding since results were released in August.

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By: TOM BRANNA

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Olaplex has lost some of its luster among investors. The hair care company said it now expects full-year sales to be in the range of $704 million to $711 million. The midpoint of that range is roughly 14% below the $826 million management had reiterated for 2022 when it released earnings in August. As a result, Olaplex stock has fallen 49% to $5.03. The company blames its grim forecast to macroeconomic factors. But analysts point to product discounts, slower growth in the customer base and in...

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